Ahrefs Review 2023: How To Create Content That Stands Out 

If you have read SEO tools, you have probably seen Ahrefs review and its evaluations many times. Ahrefs is one of the most popular tools every SEO expert needs; an all-in-one SEO tool that helps you gain insights into different areas of optimizing your website. Although there are about 15 best Ahrefs alternatives to use as SEO tools, this one is favored by some and criticized by others. 

In this Ahrefs Review 2023, we will discuss and elaborate on every tiny detail regarding this versatile tool. Besides, if you plan to buy an Ahrefs subscription, it’s best to check the pricing plans to decide whether it meets your need and requirements. But first, let’s take a deep look at Ahrefs and its features. 

Table of contents

  • How can Ahrefs give insights into your online marketing? 
  • Ahrefs Features 
  • How to Use Ahrefs? 
  • Ahrefs Pros and Cons 
  • Ahrfes Pricing Plans: How Much Does Ahrefs Cost? 
  • Ahrefs Vs. Semrush: Which one is better?  
  • Ahrefs Pricing vs. Semrush Pricing: are they worth it? 
  • Final thought; Is Ahref what you’re looking for? 

How Can Ahrefs Give Insights Into Your Online Marketing? 

Suppose you have a website and are working diligently to rank on Google, but no matter how hard you try, something is missing, and you wonder why and how your competitors rank and you don’t. That’s when Ahrefs webmaster tools save the day! But what is Ahrefs exactly, and how can it help you rank on Google?

Ahrefs provides rich keyword data that your competitors cover to rank on Google and leads you with comprehensive data and analysis and insights on how you can outrank them. 

With Ahrefs, you can create more interesting content that can actually help the audience find what they want. 

You can install the Ahrefs extension on your Chrome page to easily access the Ahrefs SEO toolbar, monitor your competitors’ performance, and observe their success patterns. 

In the following, we will look closer at Ahrefs features and see how you can benefit from them. 

Ahrefs gives you insights on how to improve your SEO.

Ahrefs Features 

Ahrfes is considered a powerful SEO tool in the field, and those eager to learn and use it to optimize their content and website can benefit from it in many ways. It provides several practical features for on-page and off-page SEO, technical SEO, optimizing content for better ranking, and many other valuable features we will elaborate on in this Ahrefs review. Moreover, Ahrefs enables you to run and analyze several projects. So, you can manage all your websites with one SEO tool. 

Ahrefs dashboard contains an overview, site explorer, keyword explorer, rank tracker, site audit, content explorer, and alerts.  

Ahrefs Overview

This section is the first item on the Ahrefs SEO toolbar that summarizes your website’s general performance, health score, referring domains and backlinks, and organic traffic; with one look, you can see where you need to thrive and where you’ve done an excellent job. 

Ahrefs Site Explorer 

The َAhrefs site explorer allows you to monitor your website and pages and use a combination of filters to find problematic pages and fix their shortcomings. For example, you can enter your URLs and filter them by missing meta descriptions or other necessary data, gather a thorough report, and work on improving it. Besides, you can access Ahrefs metrics and choose them to review according to your needs. 

With Ahrefs site explorer you can monitor any website's performance.

Ahrefs Keywords Explorer: Find Captivating Keywords 

Keywords Explorer is a powerful keyword research tool that provides valid and reliable data and analysis on keywords, such as keyword difficulty, search volume, traffic potential, related keywords, and Global volume. With the Ahrefs keyword generator, you can find trending keywords and create interesting content.

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Traffic potential refers to the traffic the number one ranking page on Google has gained. Also, you can analyze your keyword research volume in top countries in the Global volume section. 

Ahrefs keyword difficulty is another metric you need to consider during keyword research. 

Keyword difficulty shows how hard it is to rank on a specific keyword, how much effort you need to put in, and its real potential. With that knowledge, you can focus your SEO efforts in a particular direction.  

If you are taking the first steps into keyword planning, you can take advantage of Ahrefs free keyword tool and see how it works. 

What you can do with Ahrefs keyword explorer: 

  1. Run thorough keyword research 
  2. Keyword difficulty analysis 
  3. Pinpoint content gap 
  4. Monitor specific keyword ranking  

Basically, this feature enables you to access a wide range of long-tail keywords regarding the target query. The more in-depth your keyword research, the more areas you can cover. Moreover, you can develop bright ideas and topics about your content and optimize your content according to your data analysis. 

Ahrefs Authority Checker 

Ahrefs offers a tool known as an authority checker, through which you can check a website’s authority. Authority indicates a website’s overall quality and relevancy, demonstrated by the percentage in Ahrefs on a scale of 0 to 100. 

Ahrefs domain authority checker has 2 metrics to consider measuring a website’s authority: 

1. Domain Rating (DR): Domain rating is a metric provided by Ahrefs to measure a website’s backlink profile. The Higher the Ahrefs DR checker, the stronger the website’s backlink profile, leading to rank higher on SERPs. Therefore, it’s a significant factor to check when creating backlinks for your own website. 

2. URL Rating: UR is another metric on Ahrefs authority checker, which evaluates the strength of a specific page’s backlinks. The page’s backlink profile will likely be powerful if the UR is high on a scale of 0 to 100. You can also identify link-building opportunities using this feature. 

This is another prominent feature of Ahrefs that allows you to analyze your website backlinks, compare them to your competitors, and see where you focus your SEO efforts. 

Ahrefs backlink checker helps you to see all the backlinks pointing to a specific website, including referring domains and anchor texts used in their content. 

What you can do with Ahrefs backlink checker: 

  1. Check for broken links
  2. Analyze competitor backlinks profile 
  3. Monitor your backlinks 
  4. Identify new backlinks opportunities 
  5. Analyze the quality and quantity of backlinks 

These domains can be analyzed to understand their authority and relevancy. You can spot high-quality backlink opportunities and avoid spammy domains with low authority. 

Note: Low domain authority websites or toxic backlinks can seriously jeopardize your website’s authority and ranking. Therefore, it’s necessary to identify low-quality websites, identify toxic backlinks, and fix them if needed. 

Ahrefs backlink checker helps you to see all the backlinks pointing to a specific website

Ahrefs Site Audit: Examine Your Website Performance 

This Ahrefs feature is a handy tool that crawls all your pages and helps you analyze your website’s general health and detect technical SEO issues, such as duplicated content, broken links, possible errors, missing meta tags, HTTP/HTTPS issues, etc. The Ahrefs site audit gives you a list of SEO technical issues and insights on how to fix them. Plus, Ahrefs is a cloud-based platform, so it won’t use your resources and slow down your system process. Generally, you provide an overview of your website health score, crawled pages, and the number of pages with issues. 

What you can do with Ahrefs Site Audit:

  1. Detect and rectify technical SEO issues 
  2. Monitor website general health score
  3. Check website performance 
  4. Keep an eye on website security 

Rank Tracker 

This is one of the Ahrefs features that allows you to track your website’s ranking on Google or other search engines, including Youtube and Amazon. You can observe your ranking over time for specific keywords and compare your performance in SERP against your competitors. 

Competitor Analysis: See What They’re Doing

This feature lets you analyze your competitor’s websites and performance and observe their 

Backlinks, top pages, and general organic traffic, and see where they are ahead of you.

Things you can do with Ahrefs competitor analysis:

  1. Identify competitors 
  2. Find competitors’ backlinks 
  3. Analyze their content 
  4. Discover their keyword strategy 
  5. Keep track of their updates
Ahrefs shows what your competitors are doing to improve their SEO.

This feature is a monitoring tool that helps you track your website’s performance and get notified when certain events occur. You can set the Ahrefs alerts for when Google’s top pages get new backlinks or see their sources. 

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You can also find your lost backlinks due to page breaking or other issues. That way, you can contact the website owner and retain your backlink. Besides, you will get an email for any event if you set the option. 

Another prominent use of this feature is to monitor which websites mention your brand and turn it into a backlink opportunity. 

How to Use Ahrefs? 

Ahrefs is a user-friendly SEO toolkit, and it’s easy to learn and use. Although it has many detailed tools, you can watch the demo in every section. Still, if you are new to it and don’t know how to use Ahrefs, take the first steps to Ahrefs login: 

  1. Sign up on Ahrefs and create an account.
  2. Choose the plan that suits your needs. 
  3. After logging in, you’ll see a dashboard that gives an overview of your website’s performance. 
  4. Go to the Site Explorer section, enter your website’s URL in the search bar, and analyze your backlinks, organic traffic, and keyword ranking.

You can proceed with your investigations and analysis using other Ahrefs tools according to your needs. 

Ahrefs Pros and Cons 

Although Ahrefs is considered one the most powerful SEO tools, it has advantages and this disadvantages. If you plan to buy the Ahrefs SEO tool, it’s best to check its pros and cons and make up your mind with enough knowledge. This Ahrefs review evaluates Ahrefs pros and cons. Let’s dig in. 


  • Comprehensive SEO too
  • Accurate data
  • User-friendly Interface
  • Powerful Keyword Research 
  • Detailed Competitor Analysis 
  • Content Explorer 


  • High cost 
  • No social media tracking 
  • Limited data exports 

Ahrefs Pricing Plans: How Much Does Ahrefs Cost? 

Like other SEO tools, Ahrefs has various pricing plans you can choose according to your needs. Ahrefs pricing plans are explained in the following, along with their services.

Lite: You can monitor Up to 500 keywords, crawl up to 100,000 pages per month and generate up to 25 reports. It allows you to run unlimited verified ownership and track 750 keywords per month. Ahrefs Lite pricing plan costs $99 and is suitable for small businesses and startups.

Standard: With this plan, you can record up to 1,500 keywords, crawl up to 1,000,000 pages, and generate up to 100 reports. This plan is a good choice for SEO experts and marketing consultants. The monthly cost for the Ahrefs Standard plan is $199. 

Advanced: Suitable for in-house marketing teams, Ahrefs Advance plan gives you more practical tools and detailed data. This plan allows you to track up to 5,000 keywords, crawl to 3000 pages monthly, and generate up to 500 reports. The monthly fee for this plan is $399.

Enterprise: This plan suits you best if you run a large company or enterprise. It provides Up to 10,000 keywords and 10 million crawling pages. You can also perform up to 200 reports per month. The monthly cost for this plan starts at $999. 

Ahrefs Pricing Plans: How Much Does Ahrefs Cost? 

Ahrefs Vs. Semrush: Which one is better?  

Choosing the right webmaster tool, among the many in the market, is a delicate matter because the right tool must cover all your needs and requirements and provide solid improvement. It also should help you rank on search engines, which is the ultimate goal of SEO. 

One of the most in-demand SEO tools is SEMrush, a serious competitor for Ahrefs. 

In this Ahrefs review, we want to go over a popular topic among SEO experts and a lingering question on business holders’ minds: Ahrefs Vs. Semrush and see which one fits your standards. But first, let’s have a thorough look at SEMrush. 

Semrush is an all-in-one online marketing tool that provides a toolkit for SEO, such as keyword research, social media, website analysis, and competitive research. It’s a powerful tool that enables you to monitor your performance and update your backlink strategy. 

Semrush core features 

  • Keyword Research
  • Site Audit 
  • Backlink Analysis 
  • Content Marketing
  • Advertising Research 

Semrush offers different pricing plans for various companies, huge firms, and enterprises. It also provides a free trial to test and see if it’s the right SEO tool for your business. Check out SEMrush Reviews 2023 to get more comprehensive information regarding Semrush pricing plans. Now let’s have a peek at Ahrefs Vs. SEmrush.

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Reasons why Ahrefs is a better choice over Semrush 

  1. Ahrefs provides reliable data for more search engines.

Semrush only gives you data for Google, while Ahrefs allows you to conduct keyword research for over 9 more search engines, including Youtube and Amazon, which is considered one of the outstanding features of Ahrefs.  

  1. You can see the real value of ranking high regarding a specific keyword with the thorough data Ahrefs provide. 

While Semrush offers the same feature, Ahrefs goes one step further and offers “traffic potential,” which provides you with a wide range of catchy keywords. 

  1. Ahrefs Allows you to run an unlimited number of projects and analyze them separately. 

If you must manage several SEO projects involving many websites to analyze, Ahrefs is a better fit for you. Ahrefs is more generous in this field than Semrush, which only allows you to run up to 5 verified domains. 

  1. It’s easier to run backlinks analysis with Ahrefs. 

Identifying broken links and checking backlinks is an important SEO tactic through which you find broken links, recover outdated content, and ask the backlink provider to link to your new content. This process revives your backlinks and creates new backlink opportunities, and it’s a piece of cake with Ahrefs. You need to check the site explore section, enter the domain name, and look for broken links, while this process is more complicated with SEMush. 

Reasons why Semrush might be more suitable for you instead of Ahrefs

  1. Semrush is more generous when it comes to giving reports. 

With Semrush, you can gather up to 3000 domain reports daily, even in the entry-level plan, while Ahrefs limits the reports by 500 per month. 

  1. Semrush offers search intent data. 

This feature provides insights into why users search a specific query, and it allows you to understand the motive behind the search so it can give the best and most relevant content regarding a specific keyword; this leads you to create more appealing content. 

  1. Semrush gives you extensive data about PPC. 

This feature can be very handy if you run ads as a part of your marketing plan. It delivers comprehensive data about organic traffic as well as PPC or Pays Per Click ads. 

Semrush’s thorough advertising research provides Google Ads information such as keywords, placements, and ad copies. 

Although Ahrefs give you some data about Google Ads, it’s limited compared o Semrsuh PPC data. 

  1. Semrush has a more powerful link-building tool.

Link-building or getting backlinks from valid websites is a critical part of SEO; you reach out to other site owners and ask them to create guest posts and content with links to your website. SEMrush link-building tool gives you massive data and lists related websites. It also shows additional contact info, such as email, so you can contact them. Even though Ahrefs offers the same tool, it may not be as detailed as Semrush. 

Ahrefs Pricing vs. Semrush Pricing: are they worth it? 

While Ahrefs and Semrsuh are both powerful SEO tools, there might be slightly different pricing and features. Let’s break down their prices:

Ahrefs monthly prices: 

  • Lite Plan: $99
  • Standard Plan: $179
  • Advanced Plan: $399
  • Enterprise (Agency Plan): $999 

A 7-day Ahrefs free trial is included in all its plans. 

Semrush monthly prices: 

  • Pro Plan: $119.95
  • Guru Plan: $229.95
  • Business Plan: $449.95
  • Custom Plan: Contact Semrsuh 

Semrush 7-free trial is available only for Pro Plan. 

Final thought; Is Ahref what you’re looking for? 

Let’s wrap up this Ahrefs review. As a powerful webmaster tool, Ahrefs offers practical tools for SEO analysis, including competitor research, keyword research, site audit, etc. If you are on the verge of choosing the right SEO tool for your business, ask yourself: 

  1. Does it provide all the necessary tools and features to track your improvement? 
  2. Is it flexible and easy to use? 
  3. Does it help you rank high on Google? 
  4. Is the pricing worth it? 

Overall, Ahrefs is a reliable SEO tool that we found interesting and practical for our SEO plan. This review covered everything about Ahrefs key features and pros and cons. Still, if you are hesitant to choose Ahrefs as a webmaster tool, you can continue your research to find the one. 

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