Zoho CRM Review: Is it Worth the Hype?

We all know that the main goal of digital marketing is to deliver the best services and products and generate solid revenue, but building a strong relationship with your customers is the key to that door. If you struggle to create long-lasting relationships with your customers and keep them near, it’s time to make a change and rely on CRM tools. There are countless CRMs that you can choose to do the job for you, each with unique features. Zoho is a popular CRM, beneficial especially for small businesses. This Zoho CRM review explores the tool’s key features and covers the pricing plans. So, if you want to know if Zoho is your hero, stay tuned. 

What is Zoho CRM? 

Let’s see what CRM is first. CRM, or customer relationship management, is a tool that helps you streamline the workflow and build solid and long-term relationships with your customers. Zoho is a cloud-based CRM that has led many small businesses to prosper. Zoho CRM improves efficiency and streamlines the workflow and customer relationship with features like contact management. You can store data and conversations to refer to if necessary. 

Moreover, it creates a sense of importance for customers, ensuring your care and doing your best to solve their issues and meet their needs. 

Zoho CRM is best for small businesses that want to expand their business and improve their presence for customers. 

It is also the perfect tool for a real estate CRM or a tool to manage your customer relationship.  

Sales teams also find Zoho beneficial as it’s easy to work with and provides a collaboration tool. 

What distinguishes Zoho CRM from its competitors is its affordable price and user-friendly, intuitive interface. Therefore, if you have never used a CRM before, Zoho is the best option to begin with. 

Zoho CRM Core Features 

Zoho offers a wide range of features as a customer relationship management system. 

Some of the core features of Zoho include: 

Contact and lead management 

This feature allows you to store and organize customer data, track leads, and manage the complete sales pipeline. Also, you can access files and data when needed. 

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Sales automation 

With sales automation, you can save time and improve efficiency. Using Zoho CRM features, the sales team finds more time to concentrate on customer relationships and closing deals. Email templates and automated workflows boost efficiency even more, and sales prediction provides useful information for better decision-making. 

Email Integration 

With email integration, you can manage and track email communication within Zoho platform and ensure a centralized view of customer interactions. 

Opportunity management 

This feature refers to monitoring and managing potential sales deals throughout the sales cycle. It entails establishing deal stages, assigning tasks to team members, predicting revenue, and team collaboration on potential opportunities, leading to more conversation rates and increased revenue. 

Reporting and analytics 

Another useful feature of Zoho CRM is the reporting and analytics of data and information. With this feature, you can monitor and analyze customer behavior and get to know their needs, desires, and expectation. You can also make data-driven decisions by creating comprehensive reports and gaining insights into sales success and pipeline analysis. Revenue trends and other important metrics.

Collaboration and communication 

Zoho CRM allows you to communicate with team members easily, assign tasks, manage notifications, share files, and document for better management. 

Mobile CRM 

If you are always on the go and need to get things done, Zohho mobile CRM is a great tool to stay on track and keep the workflow running. With mobile CRM, you can access other team members, stay connected, manage deals, and update customer information.

Integration and customization 

Another prominent feature of Zoho CRM is its integration capability. You can integrate Zoho with other platforms and systems to synchronize the simplified workflow. Moreover, you can customize the CRM interface, fields, and modules according to business requirements. 

Zoho CRM Pros and Cons: What Users Think About It?

Zoho CRM is powerful software that has been making waves in the business world for some time. However, it has some advantages and drawbacks like any other CRM tool. Let’s see what we got: 


  • Comprehensive features 
  • User-friendly interface 
  • Customization option 
  • Affordability 
  • Integration capabilities 


  • Limited customer support 
  • Complexity for large enterprises 
  • Limited advanced analytics 

Let’s elaborate on Zoho’s pros and cons. 

Zoho CRM provides a wide range of features and options at a far lower price than its rivals. It’s simple to use and adaptable to your specific business requirements. On the drawback side, Zoho CRM occasionally runs slow, especially when processing huge chunks of data. Some users have encountered problems with the customer service teams. Despite these drawbacks, this tool is still a fantastic option for companies seeking an economical and user-friendly CRM solution. Additionally, it improves your overall productivity and optimizes your business procedure. 

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Zoho CRM Pricing Plans 

As mentioned, Zoho CRM is more affordable than other CRMs, making it the best choice, especially for small businesses and teams with tight budgets. Accordingly, Zoho provides 4 pricing plans for varying needs and requirements. 

Standard: the pricing starts at €14, offering features such as scoring rules, workflow, multiple pipelines, bulk emails, and a custom dashboard. 

Professional: The monthly cost for this plan is €23. It provides features of a standard plan in addition to sales signals, blueprint, web-to-case form, validation rules, and inventory management. 

Enterprise: This plan offers all the professional plan’s features and integrations like Zia AI, command center, multi-user portals, mobile SDK and MKM, and advanced custom solutions. The pricing for this plan starts at €40. 

The ultimate plan: This plan is best for large enterprises with customizable needs and requirements. It includes advanced analytics, extensive feature restrictions, and a free trial for 30 days. 

Notably, all the mentioned pricing plans offer a 15 free trial to test the software before purchase. 

Final Thoughts: Is Zoho CRM Worth it? 

Overall, after this Zoho CRM review, the short answer is yes if you still wonder if Zoho is worth the price. Zoho is a fantastic tool for businesses of all sizes. With Zoho, you can easily manage your customer relationship and guarantee loyalty and an increased conversation rate. It’s also a user-friendly tool offering practical customer relationship management features. For companies trying to get the best out of their CRM, Zoho is a wise investment since it offers different pricing levels.